Syllabus 20013 Master Program Tourism Planning – SAPPK

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6

Jan

2013

Syllabus 20013 Master Program Tourism Planning

SYLLABUS UNIT AND TEACHING PROGRAM
No	Code	Course	Brief Syllabus
1	PK5101	The Analysis of Tourism Elements and System	This introductory course gives an understanding of tourism destinations by considering it as a system and analyze their elements. The lectures begin with definitions of tourism system and its implications for understanding tourism destinations. Later, the various approaches to categorize tourism destinations are explained to understand the typology of tourism destinations. The system offered by tourism destinations has 3 components: tourism product and supply, tourism demand, intermediaries, and provides an introduction to manage the sustainable tourism destinations.
2	PK5102	Infrastructure & Transportation System for Tourism	This lecture provides the students on understanding the system of infrastructure for tourism industry perspective and how to use this perspective mainly in infrastructure characteristic and performance in tourism planning.
3	PK5103	Tourism Development Planning	This lecture is intended to provide the ability to plan a destination on a regional scale: planning process; market considerations and analysis, facilities and infrastructure needs projection, a variety of approaches in destination planning (demand-supply), the identification of the elements of interest, integration with other sectors, identification the support facilities.
4	PK5201	Tourism Research	This lecture is intended to provide interdisciplinary insight in tourism planning. In addition to provide insight into various research methods for tourism planning in general and its application to particular destinations planning. Includes a wide range of data needs and a variety of survey methods to obtain it.
5	PK5202	Tourism Impact	This lecture provides an understanding of the positive and negative activities and the tourism development on the physical environment (natural and built), economic and culture social of the people / places.
6	PK5290	Tourism Destination Planning Studio	Lecture is intended to integrate the knowledge gained from a variety of other subjects, and implementation the planning process with specific concepts and approaches, which focused on understanding the system of tourism as part of the socio-economic-cultural region or city.
7	PK6101	Institution of Tourism Destinations	This lecture gives an insight which institutions need to be developed to expand the scope of tourism in many destinations, both in global and local contexts. The lectures include: an explanation the definition and the concept of tourism institutions, institutional linkages with arrangement of tourism destinations, the principles of institutional development that support the plan of tourism development.
8	PK6102	Professional Ethics
9	PK6099	Final Project
10	PK6103	Tourism Destination Marketing	This lecture explains the meaning of tourism destinations, and the characteristics of its components, as well as the concepts, the fundamentals and the stages in the marketing planning of tourism destinations as a whole. Analysis of the situation described to determine the competitive advantage of a destination including an understanding of the characteristics of market segments separately and then formulate positioning target tourism market and tourism destinations. Mix strategy which consist of product strategy, distribution strategy, pricing strategy and promotional strategy will be described in order to understand more fully the steps in the marketing of tourism destinations.
11	PKxxxx	The Economics of Tourism	These lectures provide insight and the ability for students to know the behavior of the economy in terms of tourism demand, supply, and the structure of the tourism market. Students are also provided with the ability to understand the tourism industry that is integrated with other industries either vertically or horizontally. In addition, students are also able to understand the impact of tourism on the economy and the environment.
12	PKxxxx	Pro-poor Tourism	This lecture provides a briefing to the students understanding of the linkages between tourism and poverty alleviation. Begins with understanding the concept of PPT, explore the tourism development strategy that is more oriented to poverty reduction in the theoretical sphere up with examples of its application.

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